CouCou, pronounced “koo-koo”, is an award-winning children’s clothing and lifestyle shop, born in 2016 and originally set in the beautiful South End of Boston. We have since grown into an internationally loved shop, shipping treasures to you across the globe. We pride ourselves on local "small shop" service, so each order is wrapped with care by our team and given those extra special touches.

We import the most sought after, small label and sustainable brands from around the globe, including Soor Ploom, Emile et Ida, Konges Sløjd, Victoria Shoes, Hello Simone, Maileg, Misha and Puff, piupiuchuick, Tinycottons, Apolina, Louise Misha, Loog Guitars, Sonny Angel, and more. We believe in investing in quality pieces and that less is more.

We do still have a showroom for our locals who wish to visit. Located in Norwood inside The Winsmith Mill Market, CouCou Studio offers personalized, small shop service and even takes virtual appointments to shop via video with you, wherever you may be!